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STRATEGIC COMMUNICATIONS
Materials Production
We conducted several project histories for a basic materials producer, exploring the long-term problems of strategy, structure, and technology as background to a strategic realignment of the company. One study identified the key factors contributing to the successful development of a new aircraft material; another analyzed a failed attempt to commercialize a new technology. In all cases, our project histories illustrated how past decisions had shaped corporate behavior and served as a constraint on organizational change.
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