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HISTORIES
MetLife
In anticipation of its 125th anniversary, MetLife turned to The Winthrop Group for help in making its archival materials come to life. MetLife was seeking a useful tool for marking (and marketing) the historic occasion, one that would be readily accessible to its employees.
Winthrop began reading past histories and interviews, sifting through photos, and researching in the company archives. The result, after a few short months of intensive work, was a beautiful, four-color, "visual history," chronicling the 125 years of MetLife in the larger context of the history of the insurance industry. MetLife was able to incorporate the same body of research into its exhibits in the new corporate museum.
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