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HISTORIES
Corning Incorporated
Corning recognized the value of its knowledge and expertise. Over 150 years, the company had built a reputation for extraordinary capabilities in science and technology based on a string of fundamental innovations, from light bulbs to television glass to fiber optics. By the turn of the 21st century, though, through a combination of retirements and rapid growth, this accumulated knowledge was at risk. Senior executives recognized the need to educate employees about Corning’s enduring principles and processes.
Winthrop produced Corning and the Craft of Innovation, a probing analysis of the company’s approach to innovation, and The Generations of Corning: The Life and Times of a Global Corporation—“a guidebook for Corning strategy”, as Corning chairman, James Houghton, put it. Both volumes were published by Oxford University Press.
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