Cleveland Clinic

When the Cleveland Clinic welcomed its first patients back in 1921, its mission was already in place: “Better care of the sick, investigation into their problems and further education of those who serve.” Since then, the Clinic has grown into a world-class medical center that provides cutting edge care to over 4.6 million patients per year, while performing outstanding research and education.
 
In 2007, the Cleveland Clinic was growing rapidly, in part through the acquisition of other hospitals. Dr. Delos “Toby” Cosgrove, a renowned heart surgeon and CEO and President of the Clinic, understood that the institution’s mission and values had been shaped by its history. He wanted to ensure that those values were passed on to new employees as well as the wider public they serve.
 
Dave Dyer, a founding director of The Winthrop Group, collaborated with Thomas Ball of Telos Productions to create an engaging film that would tell the story of the clinic and its values as they have evolved over 80-odd years of extraordinary change in medicine and health care. Dave drew on a variety of public and proprietary sources to illustrate the story, including archival materials, photos and video footage, as well as an institutional history written by an eminent retired physician.
 
The result was “All for One,” a compelling 45-minute film that was broadcast on Cleveland’s local PBS station, and an abbreviated 10-minute version for screening at schools and for community groups. The film earned a 2008 International Silver Telly Award and a 2012 Emmy award for best documentary. The completed presentation can be seen on the Cleveland Clinic’s You Tube page.